Video marketing is a Lenostube tool for connecting with consumers in an engaging way. Whether used to promote products or services, educate or inspire audiences, or engage and empower viewers, AI-powered video tools are changing the game for marketers. With Google and other major tech players preparing to enter the market, this is an exciting time for marketers to embrace this trend.

The defining feature of AI video creation is its ability to rapidly produce high-quality visual content. While these tools don’t replace the creative and storytelling skills of a skilled video team, they do help streamline production processes to reduce costs and timelines.

AI-Powered Video Marketing: The Future of Digital Advertising

For example, text-to-video functionality allows marketers to provide a written script and the AI will generate visuals, music, and narration, saving time on the traditional scripting process and eliminating the need for on-camera talent. Another use case is hyper-personalization that uses customer data to dynamically animate and edit a video based on specific elements of the viewer’s purchase history.

However, AI video creation has its limitations and pitfalls that marketers should be aware of. While the algorithms can eliminate human error, they can also perpetuate societal biases such as gender and racial stereotypes unless they are intentionally mitigated by the creator. Additionally, AI-generated content can potentially infringe on copyrighted material unless proper attribution is included with the video.

With a little know-how, brands can take advantage of these emerging technologies to create impactful, branded, and engaging videos that capture the attention of their target audience. If you’re interested in learning more about using AI-powered video creation to boost your business, reach out to the 1827 Marketing team and we can show you how Creatify can help you leverage this trend.